What you'll learn
What Google Analytics is. How to setup Google Analytics. Top reports in Google Analytics to review. How to track visitors from multiple sources within Google Analytics. How to setup integration with Google Ads to Google Analytics. How to create goals.
Requirements
Anyone who owns a website or markets a website and wants visibility into who is going to the website and what they're doing on the website.
Description
In this course, I'm going to share how anyone with a website can setup Google Analytics to take advantage of robust website reporting analytics through this free tool.
Specifically I'm going to cover in Google Analytics
What Google Analytics is
How to setup Google Analytics
Top reports in Google Analytics to review
How to track visitors from multiple sources within Google Analytics
How to setup integration with Google Ads to Google Analytics
How to create goals in Google Analytics (i.e. revenue earned, contact form submissions, pages per visitor, etc.).
Who is the target audience?
Any website owner and digital marketer
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