Short-form video marketing is one of the best ways to grow your business and build your brand online - but where to start? Join Cheryl A. Spencer for this in-depth class as she teaches you everything you need to know about creating a successful page on TikTok as a business owner. It's not just about creating engaging content; it’s about identifying the objectives for your content and coming up with an effective strategy that will take you to your business goals! In this class you will learn: Marketing concepts you need to know to position yourself strategically on TikTok Powerful frameworks to grow your audience of targeted followers who are actually interested in your brand Videography and editing techniques to get your content seen by more people How to identify your core message, and create content that converts How to optimize your account for SEO so you can get discover through search How to use features in the TikTok video editor that can help your content perform better So much more! By the end of this class, you’ll have completed your personalized content plan, which is your Class Project for this class. So after this class, you’ll never have to ask the question ‘what do I post on social media?’ again! You’ll have the answers for exactly what to post to grow your business right at your fingertips.
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