Last updated 11/2022MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 710.85 MB | Duration: 1h 53m
Using Behavioral Economics practices in your marketing campaigns to accelerate conversion What you'll learn Define the foundational concepts of Behavioral Economics Identify the different biases that you can leverage to target your prospects and customers Improve your conversions Examine the various acad studies, which have proven how different biases influence our decisions Explore various strats for leveraging the biases in your marketing campaigns Requirements No Description Whether you are a marketer or a business owner/entrepreneur, your aim is to sell your products or services to your prospects:With clear messages about how their product is better than competition, andBy educating their prospects the benefits of using their products or services.With each entrepreneur or marketer trying to do this in a competitive landscape, grabbing the attention of your prospects can be challeg. To do so, most marketers deploy strats based on traditional marketing or economics. Most of these strats discount the emotional or psychological aspect of decision making. This is the gap that Behavioral Economics aims to fill. Adopting strats based on Behavioral Economics will enable you to leverage the various biases, which we humans trigger when we make decisions. So, we’ve designed this course to introduce you to the foundational concepts of Behavioral Economics and various biases. We will also explore the various acad studies, which have proven how different biases influence our decisions. In addition, in this course, we will explore various strats for leveraging the biases in your marketing campaigns. The course also shares practical and well-tested strats that you can implement across Business-to-Business (B2B) and Business-to-Consumer (B2C) domains. So, start your journey of improving the conversions in your marketing campaigns by enrolling and taking the course Using Consumer Psychological Biases to Increase Sales. Overview Section 1: Overview of the Need for using Behavioral Economics in Marketing Lecture 1 Overview of the Need for using Behavioral Economics in Marketing Section 2: The Framing Effect Lecture 2 The Framing Effect Section 3: Differences between Traditional Economics/Marketing and Behavioral Economics Lecture 3 Differences between Traditional Economics/Marketing and Behavioral Economics Section 4: Systems of Thinking Lecture 4 Systems of Thinking Section 5: Loss Aversion Lecture 5 Loss Aversion Section 6: The Anchoring Bias Lecture 6 The Anchoring Bias Section 7: The Bandwagon Bias Lecture 7 The Bandwagon Bias Section 8: The Choice Overload Bias Lecture 8 The Choice Overload Bias Section 9: The Mere Exposure Effect or the Familiarity Principle Lecture 9 The Mere Exposure Effect or the Familiarity Principle Section 10: The Endowment Bias Lecture 10 The Endowment Bias Section 11: The Sunk Cost Bias Lecture 11 The Sunk Cost Bias Section 12: The Status Quo Bias Lecture 12 The Status Quo Bias Section 13: The Ikea Effect Lecture 13 The Ikea Effect Section 14: The Halo Effect Lecture 14 The Halo Effect Section 15: The Serial Position Effect Lecture 15 The Serial Position Effect Section 16: The Optimism Bias Lecture 16 The Optimism Bias Section 17: Nudging Lecture 17 Nudging Section 18: Course Summary: Key Takeaways Lecture 18 Course Summary: Key Takeaways Entrepreneurs and Aspiring Entrepreneurs,Marketers,Fresh Management Graduates,Anyone who wants to implement Behavioral Economics-driven biases to drive sales and marketing campaigns HomePage:
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