Video: .mp4 (1280x720, 30 fps(r)) | Audio: aac, 44100 Hz, 2ch | Size: 1.32 GB
Genre: eLearning Video | Duration: 43 lectures (3 hour) | Language: English
Expand your Digital Marketing Skillset with Google Tag Manage. Master Google Tag Manager in this course from scratch.
What you'll learn Homepage: https://www.udemy.com/course/google-tag-manager-course/
Google Tag Manager (GTM) Account Set up
Installing GTM to a Wordpress Website
GTM Interface Overview
Adding Google Analytics Tag through GTM
Adding Twitter Universal Website Tag through GTM
Adding LinkedIn Insight Tag through GTM
Setting up Google Ads Remarketing Tag through GTM
Setting Up Google Ads Conversion Tracking Tag through GTM
Setting up Scroll Depth Tracking through GTM
Setting up Custom User Engagement Timer through GTM
Tracking Embedded You Tube Videos through GTM
Adding Facebook Pixel through GTM
Element Visibility Tracking through GTM
Custom Button Click Tracking through GTM
Tracking External Link Click through GTM
Setting up Hotjar Tracking Code through GTM
Setting up Hubspot Tracking Code through GTM
Using Data Layer with GTM
Adding Dynamic Data in Data Layer and creating Custom Events in GTM
Capturing javascript Errors through GTM
Tracking Ad Blockers through GTM
Tracking Downloads through GTM
…… And a lot more. In short we will be covering everything related to Google Tag Manager
Requirements
No. This course covers everything from beginner to advanced
Description
Google Tag Manager (GTM) is the cornerstone and foundation of any Digital Marketing and Digital Analytics Strategy. This is because y need to measure the impact of your marketing activity in order to make right decisions. For this you need to set up tags that capture user behavior as events in Google Analytics. For creating tags you cannot run to your developers every time and this is where GTM comes into use . GTM is a marketer's tool to deploy tags without the help of developers and track user behavior.
In this course we have covered everything related to GTM starting from how to set up GTM right up to how how you should be deploying tags through GTM
So if you want to dive into the world of Google Tag Manager, this course is tailor made for you.
Who this course is for:
Digital Marketers interested in Google Tag Manager
Digital Marketing Managers
Digital Marketing Freelancers
Website Owners
Business Owners
B2B & B2C Marketeers
Demand Generation Managers
Digital Marketing Specialists
Digital Analytics Students
Marketing Analytics Students
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