Getting your product featured in the press is a great way to generate interest in your work and increase sales. In Simple PR: Pitch Your Product, veteran PR expert Brigitte Lyons will detail the process you can use to get press mentions for your work, again and again.

You’ll learn how to:

• Connect with the bloggers and editors who most want to hear from you
• Write headline-worthy product descriptions
• Craft a pitch-perfect email submission
• Research and track the media you want to reach