Compelling brand design is often a product of careful observation. In order to create a logo that truly resonates with your client—and the general public—designers must make an effort to remain well versed in the latest trends. In this course, join Bill Gardner as he shares which directions the logo design industry is going, and provides you with the resources and guidance you need to craft solutions that will be as relevant as those created by the most seasoned professional.

Topics include:

• The importance of trends in design
• Gradient colors
• Linear fades
• Field lines
• Contemporary badge design
• Serif redux
• Punctuation
• Neo vintage
• Parallelograms