It's a fact of life in the world of business: Sales and marketing teams just don't get along. But in order for a company to be successful, it's imperative to find a way for all parties to work together toward a single, overarching goal.

In this class, you'll learn how to:

 

• Identify the four roles and eight critical skills that define the modern growth team.
• Audit your existing team and fill in the gaps.
• Structure your team to maximize communication and accountability.
• Prioritize growth ideas and align your team to the same strategic goal.
• Develop the structure of growth meetings and decide on their frequency and who should be in attendance.
• Launch a growth team in both new and legacy businesses.
• Eliminate the conflict that's inherent between sales and marketing teams.
• Improve internal communication.
• Identify the metrics and KPIs that actually matter.