There is no denying that a strong brand is key to building a strong business. But developing a brand is often confusing and hard. And knowing how to use it in your marketing is trickier still.

You will learn:

 

• What a brand is and what a brand isn’t
• The one thing you need to know to build a unique and instantly recognizable brand
• How to use your brand to connect to clients, establish trust and build loyalty
• How to build a solid marketing strategy that will set you apart