Have you ever noticed that Google shows product feeds among its results? They are so captivating, tempting and attractive! They immediately catch users' eye, persuade them to click and take them directly to your shop page. Google Merchant: the bright idea by Google, well-conceived for those who aim to boost their sales. Just think about it! That simple click will not only meet the target but will also take the users who have a strong tendency to purchase to your site and, as a foreseeable consequence, increase your sales.