Check your users' navigation history: use it to highlight those products that they have previously viewed and send them tailored emails with special offers. How you can benefit from it: Boost conversions by highlighting those products that caught your users' eye and they are possibly interested in; Improve the user experience by providing quick links to your users’ beloved products and build a stronger connection with them; Send strategic emails to push your users to buy: invite them to come back to your site by reminding them of the products they were interested in; Encourage your users to buy by offering them a discount code and dedicated promotions on the products they have viewed.