At first glance, Hellafine may look like that certain Swiss sans-serif font you know so well, with its subtle thick/thin contrast and squarish circles. But no. This is the way we WISH that font looked. With tight spacing. With groovy, loopy fs and ts. With an UltraBold that's actually Ultra Bold. Inspired by painted street signs in the San Francisco Bay Area in the '70s and '80s. Hellafine's letters look like they were painted three feet tall on a brick wall from memory, not while looking at a boring type spec book. The edges and ends have that lovely flaring sign painters use to make tight, sharp corners, and letters that are readable from across Market Street through pea-soup fog.