SRG SSR briefed Dunning Penney Jones to create a “branded family”, which would unify the entire group and its regional broadcasters. We created a strong and simple identity system that could incorporate multiple names and levels of hierarchy. We used a bespoke typeface which we created in combination with Bruno Maag, a leading Swiss born typographer.

The new corporate identity uses colour and typography to bring together the holding company – SRG SSR, the German broadcaster – SRF, the French broadcaster – RTS, the Italian broadcaster – RSI and the Romanche broadcaster – RTR.