Our Gotham typeface, inspired by signs on buildings, celebrates the workmanlike “draftsman’s alphabet” at a monumental scale. Similarly unadorned, but at a more intimate size, is the lettering of engineering: the marks on precision instruments, blueprints, stencils and templates. Drawn, stamped, engraved and routed, these forms are sensitively captured by our new Gotham Rounded family, available in eight styles including italics.

Gotham Rounded ScreenSmart is an adaptation of the family specifically engineered for the screen, and available for use on the web through Cloud.typography. To ensure outstanding rendering on screen at sizes as small as nine pixels, we carefully adjusted the fonts’ fit, color, and proportions, and orchestrated their progression of weights so that each style is distinctly different from its neighbors. Like all ScreenSmart fonts, Gotham Rounded ScreenSmart is equipped with a set of detailed instructions called “hints,” which tell its outlines how to adapt themselves to pixel grids at different point sizes, to ensure that the fonts always retain both their legibility and their personality.