The strategy for word shape coherence comes from the early “Ionic” style of slab serifs, while Bell Gothic offers a lesson in reinforcing the individual identities of letters. Sure-footed sobriety, inherited from Victorian text faces, runs throughout. The deep notches and amplified details make Exchange a kind of cousin to Retina, bringing the same defensive strategy to more traditional text settings.

Exchange’s compact proportion, prompted by narrow newspaper columns, is also well-suited to mobile screens. The newly added MicroPlus styles expand Exchange’s capability into digital media — websites, video, and a host of new applications. We have also revisited the family for this retail release, expanding the range of weights and bringing its character sets up to our newest standards.