High Concept is a modern, versatile script font based on the look of chisel tip marker pens, offering a free-flowing and natural handwritten style. While it echos the retro stylings of 1980s and 90s scripts, it’s also been geared towards more contemporary uses such as modern magazine editorials, cook books, album covers and fashion led advertising. It has a laid-back and friendly aesthetic that can add the human touch to any project.