The Amazon Marketplace is an enticing option for small businesses that want to leverage the power of Amazon to market and sell products online; this course helps clarify the ins and outs of the platform. Author Peter Kent first explains what you can sell through Marketplace and what Amazon will charge you for the privilege. Then he shows how to set up a professional or small-merchant/individual account, and create product listings—one, or one hundred, at a time. Then learn how to use Seller Central to manage orders, create reports, manage inventory, and keep tabs on cash. Best practices for managing customers and reviews are also covered, as are the pros and cons of shipping products yourself vs. using the Fulfillment by Amazon (FBA) service.