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Lynda - The Science of Logo Design - 641630
Lynda - The Science of Logo Design
Logo design requires artistry, but did you know your logos can also benefit from science? In this course, William Lidwell introduces the whys behind well-known guidelines, and even debunks a few outdated design myths along the way. He reviews the four principles that make a logo ARMM'd for use: attention, response, meaning, and memory. By using these tips, you can bring scientific rigor to your logos, and start designing on evidence—not industry hearsay.


Table of Contents

  • The Science of Logo Design
  • Lynda - The Science of Logo Design


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