Put the popular MailChimp email-marketing platform to work for you. In this course, re-recorded from the ground up for 2017, MailChimp expert Virginia O'Connor helps you set up a free account and start building campaigns. First, learn how to add new or existing subscribers to lists, and use list segments and groups to target your messaging for different types of audiences. She then shows how to use email templates to create engaging newsletters, and interpret the results that start flying in once you push Send. Because signing up subscribers is such a big part of your newsletter's success, Virginia also shows how to tailor signup forms for your website, and gives you tips on how to grow your lists and get subscribers engaged with surveys, video, and animation.