by Mark McDonald | Publisher: Harvard Business Review | Release Date: September 2013 | ISBN: 3133326715001

Does social technology produce business value? Can it transform organizations and change customer relationships? In The Social Organization, Gartner analyst Mark McDonald explains how social technology fosters and capitalizes on customers' and employees' collective efforts. Deployed effectively, social media unleashes collaborative power at all levels of a company's value chain. In this interactive Harvard Business Review webinar, McDonald shares insights from The Social Organization. He summarizes the core elements organizations must master to translate social technology's potential into business value.

1. Collaboration and the Social Organization 1:02:03