Oreilly - Building a Global Brand

by John McDonnell | Publisher: Harvard Business Review | Release Date: February 2013 | ISBN: 32562HBR4482AV

https://www.oreilly.com/library/view/building-a-global/32562HBR4482AV/

John McDonnell, COO of Patrón Spirits International, on how his company grew beyond the domestic market.

1. Building a Global Brand 00:02:40

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