by Ash Maurya | Publisher: O'Reilly Media, Inc. | Release Date: March 2019 | ISBN: 9781492051589

We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail--not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who's interested in starting a business project.Find a problem worth solving, then define a solutionEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsBuild a feature, measure customer response, and verify/refute the ideaKnow when to "pivot" by changing your plan's courseMaximize your efforts for speed, learning, and focusLearn the ideal time to raise your "big round" of funding

1. Opening Credits 00:00:15
2. Foreword 00:05:44
3. Preface 00:02:58
4. Introduction 00:15:52
5. Chapter 1: Meta-Principles 00:16:42
6. Chapter 2: Running Lean Illustrated 00:09:45
7. Chapter 3: Create Your Lean Canvas 00:35:54
8. Chapter 4: Prioritize Where to Start 00:09:42
9. Chapter 5: Get Ready to Experiment 00:20:42
10. Chapter 6: Get Ready to Interview Customers 00:22:04
11. Chapter 7: The Problem Interview 00:17:49
12. Chapter 8: The Solution Interview 00:26:53
13. Chapter 9: Get to Release 1.0 00:15:50
14. Chapter 10: Get Ready to Measure 00:09:29
15. Chapter 11: The MVP Interview 00:06:24
16. Chapter 12: Validate Customer Lifecycle 00:16:19
17. Chapter 13: Don’t Be a Feature Pusher 00:15:08
18. Chapter 14: Measure Product/Market Fit 00:31:05
19. Chapter 15: Conclusion 00:03:02
20. Closing Credits 00:00:25