by Alex Genadinik | Publisher: Stone River eLearning | Release Date: July 2018 | ISBN: 70000SREAG12

This is an advanced SEO course that will teach you how to make your website's search results come up in Google search with enhanced-looking listings called "rich snippets." These rich snippets stand out visually among search results and take more space on the search page. That is directly correlated to you getting more clicks and other results on the page getting less attention and less clicks. Since you will achieve a higher click-through rate on the search results page, Google will collect more positive data about your site, and over time that will result in ranking your page higher as well. So long-term, you will achieve higher ranking AND higher click-throughs with this course, and dominate your SEO niches. Go ahead and sign up for this course now and get started with blowing your SEO competition out of the water! Who is the target audience? 1) SEO professionals 2) SEO freelancers 3) Small business owners 4) Entrepreneurs working on SEO

1. Course Introduction
   • Advanced Google SEO 00:02:41
   • Course Introduction 00:01:26
   • Featured Snippets vs. Rich Snippets 00:02:36
2. Intent Match
   • Intent Match: The Secret Ranking Factor 00:05:27
   • Writing Headlines to Influence Intent Match 00:04:52
3. How to Apply It
   • Boosting SEO Rankings with HTML Tags 00:01:42
   • Microdata HTML: Have it Create by Google Automatically 00:07:52
   • How Long Do Rich Snippets Take to Show Up? 00:03:22
4. Writing Microformats HTML by Hand
   • Schema and HTML Microformats Syntax 00:01:44
   • Creating Your Own Microformats Code 00:06:55