Online consumers now expect more from brands. They want content tailored to their needs – and to only get it when it suits them best. The answer? Marketing automation. In this comprehensive course, you'll learn:

Description

Online consumers now expect more from brands. They want content tailored to their needs – and to only get it when it suits them best. The answer? Marketing automation. In this comprehensive course, you'll learn:

• Why and how to automate your campaigns.

• How to set up automation workflows.

• When to use automation to get the best ROI.

In this course, you'll discover how to create a winning marketing automation strategy. Our experts will show you case studies and best practices for segmentation, tagging and scoring, ecommerce integrations, and more.

Meet our teachers:

Andrew Davis - a bestselling author and keynote speaker. Andrew teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Jamie Turner - an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.

Abby Hehemann - Product Marketing Manager for GetResponse. She focuses on the inbound marketing communication of the GetResponse tools, always finding new ways for GetResponse to help online marketers achieve their goals.

Justyna Bakker-Rakowska - Email Marketing and Communications Manager for GetResponse. Her goal is to provide hands-on email and marketing automation best practices, tips, and ideas to fellow GetResponse users.

Michael Leszczynski - Content Marketing Manager for GetResponse. His main mission is to provide valuable educational content for marketers – those just starting out as well as already rocking in the online world.

Irek Klimczak - Content Marketing Expert for GetResponse. He focuses on creating valuable and engaging content for all GetResponse customers, always eager to advise on email marketing strategies that bring results.

• Anyone who wants to learn how to manage a sustainable marketing automation strategy.

Course content

• Introduction to Marketing Automation
  • Marketing Automation: What It Is and What It's Used For
  • Getting Started with Marketing Automation: Project Planning
  • Types of Automated Workflows
• Marketing Automation Strategy
  • Launching Your First Marketing Automation Project
  • Defining Your Marketing Automation KPIs
  • Setting Up Your Tagging and Scoring Strategy
• Use cases
  • Making a Good First Impression with Welcome Emails
  • Building Customer Loyalty Through Personalized Experiences
  • Running an Online Course with Emails
• Ecommerce
  • How Companies Use Marketing Automation for Ecommerce
  • Abandoned Cart Emails
  • Post-purchase Communication