CreativeLive - Building a Brand Book: When, Why, & How

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CreativeLive - Building a Brand Book: When, Why, & How

English | Video: 720p

https://www.creativelive.com/class/building-a-brand-book-when-why-how-with-josh-silverman

The brand guide is the roadmap for employees and ensures consistency across the company. Josh will help you create a brand book that is comprehensive, actionable, and easy to use in Building a Brand Book: When, Why, & How.

Josh is a veteran branding professional and in this class he’ll show how to create complete brand guidelines and adhere to them.

You’ll learn:

What a brand guide is and how to use it
Components of a brand guide and how to create your own
How large and small businesses apply brand guidelines

Whether you are a designer working with clients, a solopreneur, a small business owner, or working on branding in-house, Building a Brand Book: When, Why, & How with Josh Silverman will help you develop a better understanding of branding and how to develop guidelines everyone can use.

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