Google Analytics 4 (GA4) sets a new standard for data-driven insights, offering enhanced customization, sharper analysis, and more actionable metrics. In this comprehensive course, join analytics expert Dana DiTomaso as she unveils the full potential of GA4 for intermediate- to advanced-level users.

Learn how GA4’s innovative data streams and filters provide richer perspectives, while powerful integrations with tools like Google Ads and BigQuery enable deeper optimization across marketing channels. Discover built-in functionalities for event tracking, ecommerce analytics, and GA4’s newest feature—explorations—to extract granular, impactful details about patterns in customer behavior. By the end of this course, you’ll have acquired the skills you need to fully leverage your data, gather strategic business insights, and utilize GA4 effectively across different devices, applications, and platforms.