Do you know the best way to manage your customers’ loyalty? You certainly do! You surely have put all the most efficient techniques into practice already, in order to ensure your customers will come back to your store for their purchases. You will have set in motion all the nuts and bolts to make them happy and satisfied, but…there is something else you could do and you probably don’t know about it yet. Did you ever think about the possibility to let customers pay before purchasing a product or service? Or do you think this sounds absurd?