So…you have a dream of creating your own Beauty Brand.  You have the passion and a clear idea of the problem you want to solve—maybe it’s makeup for sensitive skin, or skincare that celebrates diversity.  But the reality of what it takes to launch this brand, from sourcing to marketing, feels difficult to navigate. Where do you even begin?  You start researching and quickly learn that the journey is more complex than you anticipated.  Big retailers like Sephora require rigorous compliance standards, safety testing, and proof that you can meet their demand.  On top of that, the ecommerce space is competitive and demands an extraordinary online strategy.  It’s easy to feel discouraged, wondering if you’re biting off more than you can chew