This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.
Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers.
This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. 

Use the tricks and hidden features in this guide to become more productive with Windows 10. You will save time, achieve more, and feel in control like never before.
Author Mike Halsey is a Microsoft MVP (Most Valuable Professional) awardee and technical expert. As the author of Windows 7, 8, and 10 Troubleshooting and support books and videos, he takes complex subjects and presents them in simple and straightforward ways. In this book, Mike helps solve the problems and issues that you are likely to face when you want to achieve more and get better results on your PCs.

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Learn about the emergence and evolution of IT in the enterprise, see how machine learning is transforming business intelligence, and discover various cognitive artificial intelligence solutions that complement and extend machine learning. In this book, author Rohit Kumar explores the challenges when these concepts intersect in IT systems by presenting detailed descriptions and business scenarios. He starts with the basics of how artificial intelligence started and how cognitive computing developed out of it. He'll explain every aspect of machine learning in detail, the reasons for changing business models to adopt it, and why your business needs it.
Along the way you'll become comfortable with the intricacies of natural language processing, predictive analytics, and cognitive computing. Each technique is covered in detail so you can confidently integrate it into your enterprise as it is needed. This practical guide gives you a roadmap for transformin
g your business with cognitive computing, giving you the ability to work confidently in an ever-changing enterprise environment.

Utilize the power of Squarespace to create custom professional websites. Learn the principles and tools used by Squarespace’s most successful web professionals to take your skills to the next level.
Beginning with an overview of the Squarespace interface and template selection guidelines, this book shows you how the key web languages work together within Squarespace. You'll also see how to use the Custom CSS Editor, Code Injections, and Code Blocks to customize Squarespace templates and how the Style Editor selections affect the template's structure. 
Learn the accommodations that must be made in javascript for the customizations to work correctly in AJAX-based templates. Finally, discover what Developer Mode is, how to use it, and when to use it. The Definitive Guide to Squarespace is the only book you need to get up and running with Squarespace web development.

Explore the new way of building and maintaining test cases with Java test driven development (TDD) using JUnit 5. This book doesn't just talk about the new concepts, it shows you ways of applying them in TDD and Java 8 to continuously deliver code that excels in all metrics.

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Unit testing and test driven development have now become part of every developer's skill set. For Java developers, the most popular testing tool has been JUnit, and JUnit 5 is built using the latest features of Java. With Java Unit Testing with JUnit 5, you'll master these new features, including method parameters, extensions, assertions and assumptions, and dynamic tests. You'll also see how to write clean tests with less code. 
This book is a departure from using older practices and presents new ways of performing tests, building assertions, and injecting dependencies.