There’s a sense among new entrepreneurs that by creating a web presence for their business, they will access a vast untapped network of new customers. But the Internet is a big place with a lot of voices clamoring for the consumer’s attention. No website or online marketing campaign will succeed in picking up new business without incorporating a strong search engine optimization strategy.

Breaking into the music industry is the dream you share with pretty much everyone else on the planet. And there is a whole infrastructure designed to keep you out. But you don’t have to obey the gatekeepers. Steve Rennie is here to show you how to carve your own path to success.

Artwork created in Adobe Illustrator has a sought-after and distinct style – the vector files Illustrator generates are small, clean, and look polished. In Drawing with Illustrator: Vector Graphics, Stewart Scott-Curran will teach you how to create graphics using Illustrator, from start to finish.

Good color choices are crucial for polishing off your designs – learn how to make the right choice in Drawing with Illustrator: Color and Texture with Stewart Scott-Curran. Stewart is an experienced art director, graphic designer, and illustrator. In this class, he’ll share his expertise and teach you how to effectively use color in your digital illustrations while working in Adobe Illustrator.

Get off your computer and play! Drawing the Everyday Every Day is your guide to exploring your creativity and integrating a drawing habit into your daily routine.

Digital rendering brings design ideas to life. In Draw like an Interior Designer, Jorge Paricio will teach you how to create professional freehand renderings of interior spaces.Renderings of interiors validate design ideas and help teams improve their projects. In this class, Jorge will teach you the fundamentals of rendering indoor spaces.

Online marketing can be an incredibly effective way to build your customer base. It can also be a major time suck. Learn how you can sanely and effectively Double your Followers with Creative Marketing with April Bowles-Olin. April is the brains behind Blacksburg Belle – an online resource for all things marketing for the creative entrepreneur. In this bootcamp, April will help you completely revision your entire marketing program and get the results you want. Through short daily lessons, you’ll learn how to market online so you reach the right audience and get the right results.

Mastering is often the difference between a good recording and a bad one, but mastering is notoriously difficult to understand. In this two-day workshop, sound engineer Jesse Cannon — who’s worked with the likes of Ross Robinson, Saves the Day, Animal Collective, The Misfits and Man Overboard — shares what he’s learned about mastering from working at top-tier studios like WestWestSide Music and Cannon Found Soundation. 

You don’t have to break the bank on expensive products to achieve professional-quality results with your lighting. In this class Kevin will show you how to build your own lighting gear for a fraction of the cost of commercial products and still get fantastic results. Kevin will take you through the creation of several essential tools and show you how to use them for maximum effect.

Taking dynamic still life shots is easier than you think — all you need is a table, some white plastic, and a few other commonly-found materials. Award-winning New York Times photographer Andrew Scrivani will show you how to make your own light table and capture beautiful images of food, products, and other still materials. Whether you’re photographing for commercial clients or yourself, this 90 minute DIY Light Table workshop will show you a crafty way to start today.

When you think of conceptual, high-fashion photo shoots, you imagine budgets in the tens of thousands of dollars. Turns out, couture shoot concepts don’t have to cost more than $100. Join Amanda Diaz for a hands-on class that will show you how to concept, style, and photograph the images of your dreams.

Fresh flowers add color, whimsy and a dash of sophistication to every event. Learn how you can dress up your parties with DIY centerpieces. In this fun half-day course you'll amp up your hosting chops and learn floral design tricks you can put to use at your next dinner party (or baby shower or bachelorette luncheon or murder mystery night). Kelli Walker will help you express your style through flowers using common and creative containers. You'll learn how to assemble modern, rustic and vintage-inspired arrangements. If you want to spruce up your supermarket bunch or add some inspiration to your floral design portfolio, this class is for you.

Once you’ve established your business with a single, successful product, imagining what else to sell can be daunting. You don’t want to end up with a disjointed collection of products, but you do want it to be fresh and exciting for existing customers. In Diversifying Your Product Line, you’ll learn the art and science of expanding your offerings and growing your business.

You don’t have to commit your life to a soul-sucking day job. In fact, you can drum up the job of your dreams if you have the right mindset and an action plan to back it up. In Ditch Your Day Job, career coach Michelle Ward will show you what it takes to go from bored-at-work to satisfied and self-employed. There was a time when Michelle was wasting her days working in finance. She was miserable at work and needed a change. Over the course of two years she cooked up her escape plan and has been perfecting her approach by helping others for the last five years. In this class, she’ll show you how to prepare to leave your day job for a career you love. 

Your film doesn’t have to appear in theaters to find its audience. Distributing an indie film online is an effective way to increase the visibility of your movie, get compensated for your efforts, and validate your work.

Creativity is what inspires every photographer to take a photo; it pushes you to expand your skills and is also what sets you apart from your peers. But how do you stay creative? What do you do when you’re in a creative slump? How do you challenge yourself to continually take chances and grow as a photographer? In this unique CreativeLive course, Chris Orwig will walk you through 25 lessons that will help ignite your creative spark and generate authentic work while living life to its fullest. He will cover problems that every creative encounters and give you actionable steps that lead to solutions.

Preserving and organizing your digital photos can be a powerfully creative endeavor — if you know the right tips and tricks. Join digital scrapbooking expert Michelle Stelling for an in-depth exploration of how to use Adobe Photoshop Elements 12 as a dynamic scrapbooking tool.

Tired of having a closet full of scrapbooking supplies? Ready to save your images in a more secure, permanent way? Join Michelle Stelling for an introduction to digital scrapbooking. In this course, you’ll learn how to use Photoshop Elements 12 to edit images and create simple templates, digi-kits, and retouch old photos. Michelle will cover feathering, clone stamping, adding text, and other tips and tricks for presenting your images. You’ll learn how to troubleshoot common image issues using red eye reduction, spot healing techniques and more. You’ll also learn about working with brushes and textures to create your own papers and backgrounds. Whether you’re an at-home crafter or professional photographer, by the end of this course, you will have mastered a whole new way to preserve and share your images.

Life-like renderings are an essential part of the planning process for many design projects. In Digital Rendering for Designers, Jorge Paricio teaches you how to use Photoshop and Sketchbook Pro to create life-like representations of environments and objects. Jorge’s academic and professional life has centered around artistic rendering and perspective sketching. In this class, he’ll show you the basics of architectural visualization and how software can help. 

Whether you use EZDrummer as a writing tool for demos or as a replacement for a human drummer, Toontrack’s plug in is your ticket to self-sufficiency. In his CreativeLive workshop, Eyal Levi of Audiohammer Studios will show you how to get the most out of the industry-leading digital solution for creating real-sounding drums.

Get a complete overview of your options for designing websites with an assist from Adobe Illustrator in this web design class with Brian Wood. Brian is a veteran web developer and educator and Designing Websites in Adobe Illustrator: Effective Workflow, he’ll help you understand the state of the web today and review your best options for designing for it.

Learn the art of producing custom band t-shirts from a designer who has mastered the art. Brandon Rike is living the dream. He makes his living designing band tees and his client list includes everyone from Aerosmith to Lady Gaga. In this beginner-friendly class, he’ll show you the ropes of professional t-shirt design.

Eat better, move more and stress less, with a little help from science. You know you want to make changes to your lifestyle and live healthier. So what's stopping you? In Designing a Healthy Lifestyle with Wisdom Labs, you're in for some good news: you don't need to work harder to live better, it is more a matter of design. 

Earn money by expressing your unique creative vision. Melissa Galt will help you zero in on the talents you already have to successfully build a thriving base of enthusiastic customers for your work. Building a business around your strongest creative talents brings ease and abundance to your life as you spend more and more of your time on your work instead of on a day job. In Design Your Business Blueprint, you'll identify your strongest and most monetizable creative skills and develop a plan for turning those skills into a profitable business. Melissa will help you identify potential clients and coach you through the the process of packaging and presenting your products and services to them. You’ll learn tips for communicating the value of your work and pricing strategies that will help you escape the grind of an hourly rate. Melissa will also help you develop a consistent system for generating essential referrals so your business continues to grow and thrive for the rest of your life.