Categories: Tutorials » Other Tutorials
Lynda - Performance-Based Hiring
Top performers aren't looking for just another job; they want challenges and growth. To get the best people, you need to attract them differently, which means your hiring process—your sourcing, interviewing, and recruiting—needs to change, and even how you write your job descriptions. In this course, Lou Adler, CEO and founder of the Adler Group, explains performance-based hiring, an end-to-end, four-step process for hiring top talent. Lou outlines the steps to help you expand your talent pool (sourcing), create job descriptions that deliver the highest quality applicants (screening), interview so you uncover what really leads to performance (interviewing), and make the best hiring decisions (recruiting).
Categories: Tutorials » IT and Software
Lynda - Learning Public Data Sets
Discover how to find free, public sources of data on a variety of business, education, and health issues and download the data for your own analysis. Instructor Curt Frye introduces several US government resources—from the US Census Bureau to the US Patent and Trademark Office—and surveys datasets from international agencies such as the World Bank and United Nations. Plus, he goes over data search engines, web services, and even language resources like the Ngram Viewer for Google Books. Upon wrapping up this course, you'll be better equipped to find the information you need for your scholarship and data analysis efforts.
Categories: Tutorials » Other Tutorials
Lynda - Cert Prep: Word Associate - Microsoft Office Specialist for Office 2019 and Office 365
Demonstrate your knowledge of Word 2019 by becoming a Microsoft Office Specialist (MOS). Get training to prepare for the Word Associate certification exams for Office 365 and Office 2019. This course, created by Microsoft Certified Instructor and MOS Master Jennifer McBee, helps you prepare for the six main areas of focus for the Word Associate exams: managing documents, inserting and formatting content and sections, managing tables and lists, creating and managing references, inserting and formatting graphics, and managing document collaboration. The course includes an overview of the MOS certification program, its costs, and all the exam objectives. Follow along with the downloadable sample files. Then take the full-length practice test at the end of the course to test your skills and speed.
Categories: Tutorials » Other Tutorials
Lynda - Advertising on Instagram
Learn the ins and outs of advertising on Instagram. In this course, marketing expert Anson Alexander explains how to create engaging content for Instagram advertising, build a campaign, and leverage Facebook Ads Manager along the way. Anson goes over the types of content you can use to advertise on Instagram and then shows how to create, upload, and format ads. He demonstrates how to target specific audiences, implement a budget, and run scheduled campaigns. He also covers analytics, so you can discover how to adjust your advertising efforts based on performance information you find in analytics reports.
Categories: Tutorials » Development
Lynda - Lean Software Development
The concept behind lean software development is simple: understand what customers want and figure out the most optimal way to deliver it quickly and sustainably. There are seven principles in lean software development to guide this optimization quest. Each principle acts as a unique lens through which you can look at the process of delivering software and see new ways to improve. In this course, instructor Julia Wester will take you through key principles from the practitioner point of view, highlighting techniques to help you jump start your lean software development journey. Learn how to identify customer needs and business goals, eliminate waste, build in quality from the start, create and share knowledge, deliver quickly, and create a culture of mutual respect. Using these principles, you can deliver better products—without sacrificing capability or quality for speed.
Categories: Tutorials » Other Tutorials
Lynda - Career Advice from Some of the Biggest Names in Business
What if you could get career advice from the world's most influential thinkers, leaders, and innovators? People who have run the top companies, created the most beloved brands, transformed industries, and changed the world? Now you can. This course brings together the best insights from our collection of interviews with LinkedIn Influencers. CEOs such as Richard Branson, Bill Gates, Indra Nooyi, and Meg Whitman reveal what it takes to get your foot in the door and then work your way up. Discover why Starbucks founder Howard Schultz thinks that conviction is so critical, how Oprah found her vision, and what actress Priyanka Chopra does to find the next challenge. Each interview provides short and thoughtful tips you can use to propel your own career in the right direction.
Categories: Tutorials » IT and Software
Lynda - Cloud Native Development with Node.js, Docker, and Kubernetes
While the vast majority of Node.js apps are deployed and run in the cloud, few leverage all that modern cloud computing platforms have to offer. If you're looking to take the next step in your cloud computing journey, then this course is for you. Join Chris Bailey as he shows developers how to go from merely hosting apps in the cloud to building and deploying cloud native apps. Chris begins by providing an overview of what it means to be cloud native and create Node.js apps that exploit the cloud's features. He then steps through how to take an existing Node.js app and package it with Docker, deploy the app to Kubernetes, and enhance it with cloud native capabilities, including support for self-healing and metrics.
Categories: Tutorials » Other Tutorials
Lynda - Selling with Authenticity
Having a successful career in sales doesn't mean compromising your values. In fact, authentic salespeople often have the most success in sales. Learn how to bring authenticity, curiosity, and your true self to your sales role, with these lessons from Lisa Earle McLeod and Elizabeth (McLeod) Lotardo. Explore the purpose of sales, from multiple perspectives. Discover how to put the human touch back into customer interactions and use your authentic curiosity to spark great sales questions. And since life on commission isn’t easy, Lisa and Elizabeth also offer some advice for managing your personal finances and reducing anxiety around quotas.
Lynda - Microsoft Teams Quick Tips
Microsoft Teams, the communication and teamwork hub of Office 365, was designed to help enterprise users meet, connect, and share their knowledge with others. In this course, instructor Nick Brazzi shares a series of concise tips that help Teams users sharpen their skills and leverage all that this communication tool has to offer. Each video is about a minute in length, so you can pick up insights in your spare moments. Learn tricks for working with messages and teams, customizing the interface, setting up notifications, running meetings, and more.
Categories: Tutorials » Other Tutorials
Lynda - Tableau Essential Training
Looking for study partners?Join the Data Analytics study group
Categories: Tutorials » IT and Software
Lynda - Microsoft Exchange Server Essential Training: Installation and Configuration
Microsoft Exchange Server has long been a staple of on-premises messaging servers. This course shows how Exchange Server 2019, integrated with Microsoft cloud solutions, can be used by administrators to tie an organization together. In this course, watch the step-by-step process of planning and setting up a new Exchange organization as well as migrating from previous versions. Robert McMillen covers server configuration, including database management, client support, and transport features. He also demonstrates the steps involved in creating a mailbox, upgrading, and working with PowerShell.
Categories: Tutorials » Other Tutorials
Lynda - Influencing Others
Ever had trouble persuading someone to do something, even if it was in their best interest? Sometimes people don't budge, but thankfully you have more than rewards and penalties at your disposal. Join John Ullmen, PhD, as he explains how to influence others when you're at the "pivot point of influence," by applying 18 scientifically confirmed methods. Whether you're influencing at work or at home, you can learn what the best influencers do before they influence, and see how to choose the best steps for your situation, and have people want to be influenced by you.
Lynda - Ethical Hacking: Hacking IoT Devices
The number of IoT (internet of things) devices being deployed is growing exponentially and securing those devices is a huge challenge. In this course, Luciano Ferrari discusses how IoT devices work, including the architectures and protocols used. He covers the main attack surfaces used by hackers and security professionals against IoT devices, how to assess IoT security threats and vulnerabilities, and how to properly secure the devices by following industry best practices and implementing countermeasures.
Lynda - Ionic 4.0 : Deploying Ionic Apps
Building mobile applications is challenging and deploying one app across multiple platforms requires attention to a variety of additional details. This course walks through the intricacies of building and deploying app code that is compatible for mobile, web, and desktop. Sani Yusuf first shows you how to set up your environment, installing Ionic, Cordova, Git, and Gradle. Then, he covers the development process, followed by testing. He demonstrates how to use Ionic Appflow for mobile DevOps, Ionic Deploy for deployment, Ionic DevApp for running an app, and PWA service workers for push notifications. Sani also discusses how to use Capacitor which allows building native web apps. He wraps up the course by taking you through the steps of using Electron for desktop.
Categories: Tutorials » Other Tutorials
Lynda - Getting to Yes: Advice for Female Founders on How to Get Funded
Join Tracey Chadwell, the founding partner of 1843 Capital, an early-stage, technology venture firm, as she shares what female founders need to know to successfully raise money for a new venture. Tracey outlines the challenges that female entrepreneurs are up against, including common misconceptions about female-founded companies. Then, she highlights strategies and tools that can help founders clearly establish the market opportunity at hand and their company's potential value. Learn how to effectively share your company's story, craft an executive summary, show your company's financial viability in your pitch deck, and more.
Categories: Tutorials » Other Tutorials
Lynda - Sales Foundations
What makes someone effective at sales? A genuine desire to help others solve problems. In this course, former Genentech senior leader and Braintrust founder Jeff Bloomfield explains why and how the best salespeople learn how to see through the eyes of their customers. He outlines strategies to help you connect with and understand your customers' needs, and position your product or service as the solution to their problem. He also provides a step-by-step how-to guide to creating your own sales process or identifying gaps in your existing one.
Categories: Tutorials » Other Tutorials
Lynda - Leading and Working in Teams
Organizations thrive, or fail to thrive, based on how well the teams within those organizations work. What does it take to create a high-performing team? Based on her years of research working with teams across different industries, Harvard Business School professor Amy Edmondson reveals how high performance arises when teams are encouraged to take risks, fail, and learn from those small failures, a process she calls "teaming." In this course, she outlines what leaders can do to create the right environment for teaming and explains the responsibilities of individual team members to speak up, collaborate, experiment, and reflect.
Lynda - Grasshopper: Tips, Tricks, and Techniques
Since its inception, the Grasshopper plugin for Rhino 3D has consistently grown in popularity with designers. This graphical algorithm editor boasts capabilities that make the process of creating complex 3D models less tedious and more efficient. In this series, instructor Walter Zesk shows you how to work even smarter with this powerful plugin. Get techniques that can help you resolve common challenges in Grasshopper and make the most out of its capabilities. Tune in every week for a new tip.
Lynda - Cinema 4D Weekly
Looking to add 3D to your professional skill set? In this weekly series, join EJ Hassenfratz as he shares tips, techniques, and strategies for boosting your 3D skills with Cinema 4D, the essential tool for motion graphics artists and designers. Learn how to enhance your designs—and streamline your overall workflow—with these helpful tactics. Tune in every Thursday for a new tip.
Lynda - Type Tips Weekly
Take your love of letterforms to the next level with this weekly series that explores all things, big and small, related to type and the practice of typography. These tips are aimed at people using Adobe Creative Cloud: primarily InDesign, Illustrator, and Photoshop. Some tips are specific to particular applications and some are purely conceptual and software agnostic. Tune in every Monday for another timely tip to improve your typographical skills and increase the efficiency of your design workflow.Note: Because this is an ongoing series, viewers will not receive a certificate of completion.
Lynda - Advanced Trimble Accubid Classic Pro
Leverage the advanced features in Trimble Accubid Classic Pro—the powerful electrical estimating software—to more efficiently complete bid estimates. Throughout this course, instructor Christopher Randall helps you learn your way around some of the more complex features of the software. Discover how to copy and paste items within an estimate (and from another estimate), use audit trail breakdowns, and sort and filter the extension screen. Plus, learn how to create reverse takeoffs, create and use sub jobs and master jobs, and apply cost values to different elements of an estimate.
Categories: Tutorials » Other Tutorials
Lynda - Algorithmic Trading and Finance Models with Python, R, and Stata Essential Training
Business intelligence is one of the fastest growing areas of business, especially for financial investing. This project-based course focuses on using different types of software to build models (algorithms) that can trade stocks and other financial products. Michael McDonald shows how you can use Excel, Python, R, or Stata, to set up quantitative, testable investment rules so that you can make informed trading decisions. First, he explains what algo trading is and how it works. Next, he discusses how to develop an algo trading strategy and shares tips for how to identify opportunities in various markets. Then, he goes through an in-depth exploration of how to leverage existing software tools. Michael also covers stock trading, bond trading, data analysis, regressions, and more.
Lynda - Creating Illustrator Infographics
Infographics are everywhere. These data-driven illustrations visualize your data and help to tell the story behind it. In this course, Tony Harmer shows how to design charts, graphs, and other infographic components in Adobe Illustrator. He explains how to develop your core skills—including the ability to customize standard charts and manage large documents—and reveals the key components of a great information design. He then takes you through the various types of charts and graphs that you can use in infographic production, before wrapping with some tips for exporting your final product and sourcing and refining your data.
Categories: Tutorials » Photography and Video
Lynda - Advertising on YouTube
Grab attention—and customers—by advertising on YouTube. Marketing expert Anson Alexander shows you how to create and manage ad campaigns on YouTube, the world's largest video platform. Great ads start with great content, Anson begins with tips for creating short, engaging videos that meet YouTube guidelines. He then demonstrates how to build ad campaigns, set reasonable budgets, and target the right audiences using interests and demographics. Finally, to make sure you get the best return on your investment, Anson shows how to measure ad performance and make any necessary adjustments.