If you are looking to start a business or have one already established, the idea of having to write a business plan can be really daunting.

The presentation is everything in an online portfolio, but creating one can be a daunting task. This beginner-friendly class will cover all the basics you need to create a portfolio. Erica Gamet is an Adobe Certified Expert.

Without a doubt, Instagram is an ideal platform to promote your brand, engage your audience and drive sales. While you can accomplish a lot from free and organic methods, utilizing Instagram’s paid ads can expand your efforts exponentially.

Marketing your small business can feel like throwing spaghetti at the proverbial wall.You try all the things you’re “supposed" to do (blogging, making videos, posting to social media…) and you try to keep up with the “hot new trends” that promise to change the way customers find you.

Are you too damn busy? Your business can’t run—let alone grow—without all the hard work you put into it on a daily basis.

OK, you get it. Awesome customer service is crucial. It’s imperative that your customers come first and every single one of your interactions is positive. But how do you ingrain those ideals into your company culture to ensure that they’re heeded each day by all of your team members?

There is a tendency in design education to discuss mediums as career paths. Web designer. Print designer. Type Designer. And while there is enormous value in specialized skills, technology has radically reconfigured the landscape of the industry. Print designers are asked to design—and create—content published in monthly print magazines, weekly blogs, and daily social media posts. Social media marketing is redefining advertising. Branding includes more customer experience, both on and offline.

In this free event, Pratik and Blake will review and discuss your composited imagery — be it landscapes, dreamscapes or artistic portraits. You’ll get expert insights into improving your work and looking at new approaches to post-processing.

Compositing is a part of the process that allows people to tell a story and accomplish their vision. It can be quite tricky, but with this tutorial, Pratik Naik shows you the basic tools and techniques needed to create advanced results. You’ll be able to extract people or objects from backdrops and place them into anything you can imagine.

Color Theory is often referred to as "Painter's Knowledge." However, the truth is that having a strong foundation in Color Theory as a photographer can make a world of difference in your finishing effects and help you define your artistic style. Post processing expert Blake Rudis walks through Color Theory from the basics to the practical application so that you can improve your photography, post processing techniques, and style.

Knowing how to control and see color is essential in making quality prints. Mike Hagen will walk through the entire color process for getting prints to look the way you envisioned. He'll discuss the techniques for calibrating your monitor, color management and color space.

The role of a manager isn’t just to oversee and supervise, making sure things get done on time and according to plan. Truly great managers also instruct, advise, support and inspire. They help make their direct reports the best they can be.

Once you’ve chosen the camera of your dreams, how do you know which lens will maximize your camera’s capabilities? Join camera expert John Greengo as he explains what the best lenses are to add to your camera bag.

Each child is unique and needs different techniques to draw out the most authentic portrait. Acclaimed family photographer, Tamara Lackey, talks through how to quickly identify the characteristics of a child and the posing techniques and direction that can lead to a fun session with great results. 

With the advent of numerous high-speed sync technologies it is now possible to freeze motion like never before. Action Photographer Michael Clark will discuss how to use Hi-Sync (HS) techniques to capture fast moving action in the studio. Working with a parkour athlete we will walk you step by step through the process to figure out this exciting new technology and discuss how it can be used in the studio and out on location.

We know what it’s like to dive right into taking pictures with your new camera. But trying to understand the manual can be a frustrating experience. Get the most out of your new Canon EOS 6D Mark II with this complete step-by-step walk-through of the camera’s features.

Whether you are looking to add to your photography business, make extra income during the off-season, or modify your existing portrait style, this class will teach you basic lighting and posing techniques to create modern business portraits. Commercial and Editorial photographer Dan Brouillette will share his lighting setups that he uses both in studio as well as on location. He will explain how he poses different subjects and give tips for earning extra income after the shoot.

There are a million things you can do with basic shapes in Adobe® Illustrator® CC. In this clas,s you’ll learn to make Adobe Illustrator CC your one-stop-shop for creating vector artwork for your designs using the power of shapes!

We all aspire to success professionally and personally, but the journey can be hard in a city where opportunities aren't beating down the door. Clay Cook's experiences and work ethic have paved a path for success in less than eight years as an editorial and advertising photographer in Louisville, Kentucky. From an arduous life as a touring musician to documentary work throughout Tanzania, Iraq and Bangladesh, Clay has learned the importance of going the extra mile and taking critical risks. In this unique course, Clay will expose how to break through the small-town mentality and strategically move up the ladder with targeted marketing tactics, practical pricing and pragmatic perception.

When you watch a movie, read a book or even listen to a song, what’s the thing that draws you in? The story. By framing what you want to express within a narrative, you help people better understand, follow and care about what you’re saying.

More and more businesses are gravitating to remote teams for a whole host of reasons. It cuts down on overhead and office rental costs. It allows you to recruit talent from all over the world so you can find the most qualified, most affordable employees. And it gives your team members a better shot at achieving an optimal work-life balance.

Facebook might be king of the hill when it comes to advertising on social media, but with costs and competition rising on that popular platform, marketers are desperately looking for better, more cost-effective places to spend their ad dollars.

Even after you’ve put the finishing touches on your piece, the writing process is far from finished. Most written works are edited by a professional editor before being published or posted. While a few writer-editor relationships turn adversarial or combative, most are cooperative and constructive and help make the work the best it can be.