In the ever-changing world of social media, live content has emerged as the primary way to reach your audience, hold their attention, and create a strong personal brand that will revolutionize your marketing. Wedding photographer and educator Ben Hartley will show you how to leverage that content in your photography business to convert potential clients into paying clients. You'll learn how to use your marketing skills to put together engaging and creative live content that will help bring in new clients and expand your business.

Everyone has a story to tell, and most everyone has a desire to tell it. What stops some is the mistaken belief that they can’t write. But if you can speak you can write. And the most important thing for a writer to do when telling their story is to speak the truth.

Professional photographers aren't just people with a knack for photography and a good camera -- because launching a small business on nothing but passion is a sure-fire way to fail spectacularly. Layer business savvy, marketing know-how, professional grit and more onto your existing passion and learn how to start a photography business. Take your hobby, vision, and creativity and build a career -- whether you are looking to run a full-time business or just a side gig.

Our work lives are full of opportunities for socializing, whether it’s a business lunch, a team offsite, an out-of-town conference or an office party. But beware of looking at these social situations simply as a way to have fun, take a break and blow off steam. In truth, they’re either opportunities to advance your career or get into trouble.

In this inspiring and practical course integrating real-world insight garnered from working with hundreds of leading executives and business Taavo will help you think and act your way to a greater impact at both work and at home. In particular, Taavo will cut straight through the leadership fluff and provide participants with simple and high impact actions they can implement immediately - enabling you to develop yourself and your team simultaneously.

Skin is one of the most important things to flatter in your portraits and there are so many elements to consider! In this course Lindsay Adler will cover the most important ways she ensures that she flatters her subject's skin. She'll walk through every consideration leading up to your shoot from modifier choice, position of the light, white balance, color contamination, makeup, and more. Learn how to capture great skin in-camera so you can save time in your post-processing.

Your biggest, lifelong dream is to score a publishing deal for your book. But first you must clear what seems like your most challenging, daunting hurdle: convincing an agent to represent you.

It's a fact of life in the world of business: Sales and marketing teams just don't get along. But in order for a company to be successful, it's imperative to find a way for all parties to work together toward a single, overarching goal.

As a manager, one of the most important things you do is give feedback to your team members. It’s hands-down the best way to ensure they can learn, grow and thrive in their professional career.

You’re constantly snapping photos but what do you do once they are in your phone? In this course, Jared Platt walks through how you can make the most of your images with simple editing and organization techniques. He’ll have you confident in sharing or printing your photos and more importantly, feeling okay with deleting them to free up space!

Your overall image is an essential aspect of proper etiquette, including how you look, act and speak. No amount of good behavior will get you anywhere if your appearance is sloppy, your body language is awkward, or your tone of voice is loud or grating.

There is no denying that a strong brand is key to building a strong business. But developing a brand is often confusing and hard. And knowing how to use it in your marketing is trickier still.

Scenarios like this can make even the most seasoned speaker sweat. Is it possible to create meaningful, mind-changing presentations that actually accomplish goals with little to no preparation? Can you make a visual impact while still being on a “slide budget”? Can you turn a tight-timeline situation into a critical success without sacrificing quality?

As the saying goes, “Content is king.” And that’s especially true when it comes to marketing your business. You might have fabulous products or top-notch services, but if you don’t have compelling content to help drive sales, you’re probably leaving a whole lot of business on the table.

Take the mystery out of color correction in Adobe® Premiere Pro. Led by Abba Shapiro, this course will show beginners how to use Premiere’s powerful Lumetri Color Effects panel. He’ll show you basic and a few advanced color correction techniques. You’ll learn how to read and use Premiere’s Video Scopes to better judge and correct your video; as well as how to use Premiere’s pre-installed looks, and create looks of your own, to stylize your video.

Learn to take amazing photos of your outdoor experiences and scenic adventures. Award-Winning Outdoor Photographer Ian Shive walks through the simple techniques to make the most of the camera at your finger prints. Learn how to look at light, frame your scenes and exposure for the best picture imaginable. Capture your environment in the way you see it. Ian will through when and how to use your telephoto lens and even how portrait mode can improve your artistic style. 

Are the subjects of your photos always moving? Do your pictures often end up blurry? In this class Adventure Photographer Michael Clark walks through how you can freeze time and make your subjects the focus of your photos. He’ll talk about how to use lighting to grab focus on your subject. He’ll also talk about how to frame and anticipate your athlete’s movement. If you’re out at the skateboard park or just chasing toddlers around all day- this class will show you how to get photos that look amazing and make your subjects shine.

Why is proper etiquette so important? Simple. Because when we misbehave or exhibit poor judgment, we alienate people. But when we act in appropriate, socially acceptable ways, we develop strong bonds.

Who are transformational consumers? They are the 50 percent of customers who view life as a never-ending series of behavior change projects. They’re constantly looking for products and services to help them get healthier, wealthier and wiser.

Brands today have a lot of work cut out for them. Not only does your product have to be life-changing, but your brand’s personality has to be well-loved by your community. Today’s most successful brands are more than a product, they have a personality that is authentic and a culture built on trust.

Are you plagued by the imposter syndrome—thinking that your accomplishments aren’t real and that you’re secretly a fraud and a failure? Do you have crippling anxiety and bad habits that are ruining your chances of achieving your goals? Does your low self-esteem and negative past experience influence your thought patterns? Do you fall into the trap of self-pity that keeps you from seeing positive outcomes? If so, you’re definitely not alone.

In Grow Your Business with YouTube you'll learn how video can take your business to a new level! You’ll learn how to find time to make videos that are fun, easy, and effective at selling your products. We will focus on generating content ideas, and you'll learn how to use those videos to find brand-new customers (and keep your current customers coming back). You'll walk away from this class with a customized plan for making videos that will grow your business and increase sales.

Just when you think you’ve got a handle on the big social media marketing players—Facebook, YouTube, Instagram and Twitter—along comes Snapchat. Do I really have to learn how to market on yet another social platform? you wonder. Can’t I just let this one slide and call it a day?