The brand guide is the roadmap for employees and ensures consistency across the company. Josh will help you create a brand book that is comprehensive, actionable, and easy to use in Building a Brand Book: When, Why, & How.

From the first dance to the last bite of cake, wedding receptions are all about the little details that make the evening shine, and gorgeous centerpieces bring the whole look together. In Build Your Wedding Centerpieces, Kiana Underwood teaches the art of creating luscious, asymmetrical centerpieces. You’ll learn about selecting unique floral materials and preparing them so the actual arranging is more fun and seamless and your flowers look and stay fresher longer. You’ll also learn about choosing the right vessel for your table size and the overall look you want to create.

Totes are the perfect place to stow away your farmers’ market finds, your library books, or your beachside accessories – they are also a lot of fun to make!  Learn how to build your own versatile bag in Build Your Own Tote: The Basic Bag with Betz White.

Tailor the interior of your basic tote with tips and techniques from Betz White in Build Your Own Tote Bag: Interior Details. In this class, you’ll learn how to add the interior extras that make a simple bag more functional and finished. 

Don’t let your fear of zipper installation or inexperience with pocket construction and hardware closures stop you from ornamenting your tote! Join Betz White for Build Your Own Tote Bag: Custom Exteriors and learn tricks and techniques for getting professional-looking results.

Learn the art and science of influence from Sharí Alexander. In Build Your Influence, Build Your Business, you’ll learn observation and communication techniques that will make you more persuasive and influential, in work and in life.

Take advantage of seasonal excitement and market your products when people are buying! In Build Your Holiday Marketing Plan, Megan Auman will help you develop a reliable system for aligning yourself with the shopping seasons.

A wild, lush bouquet for the bride is an essential component of a DIY wedding. Join Kiana Underwood for Build Your Bridal Bouquet and learn how fun and simple it can be to create unique bouquets with an organic look.

In Build Your Attendant Bouquets, Kiana Underwood will teach you everything you need to know to create bouquets that are as unique as your attendants. You’ll learn about preparing flowers, arranging them, and adding finishing touches like ribbon. You’ll also learn tricks for assembling the attendant bouquets so they look great together without looking the same.

Bringing your creative business to Etsy® can tap you into the wide online market, but it isn’t as simple as setting the product of your hard work in the store window and waiting for customers to wander by. To make your online storefront irresistible to customers, you have to learn to showcase your products effectively.

There are over 200 million blogs on the Internet, so how do you cut through the noise and stand out in the crowd? A quality blog boasts great content, a powerful voice, and relevant, useful information. The problem is, putting all of those pieces together, understanding how to find the right audience, and marketing your blog is no easy juggling act.

Your business should be a beacon for the right people. It should effortlessly connect with the customers and clients who can benefit most from the product or service you have to offer. But with the market getting noisier and noisier, it can be hard to stand out. The good news is that you can design your business to be that beacon. You can bake what makes it unique into everything you offer and every message you bring to market. Tara Gentile, one of our bestselling Money & Life instructors, has developed a system for ensuring your business stands out, without resorting to fads or formulas. Tara helps you tap into what makes your business naturally attractive so customers want to do business with you.

We all know learning a new language to be a daunting prospect. It’s hard to identify where to get started, what elements of speech to focus on, and how to get organized. The fear of making mistakes can be particularly crippling, preventing us from leaving our comfort zones and talking to native speakers.

The success of your photography studio depends on your business model, not your location. Learn the key strategies that have propelled a booming second-generation family photography studio for more than 40 years in rural Minnesota.

Lay out and create different brush-lettered words, and combine them into a cohesive, attractive whole. You’ll explore different layout variations for your compositions, and begin to practice your letter with an eye to creating compositions.

Be sure to check out our other Brush Lettering classes on Brush Lettering Basics and Putting Together a Final Piece. Lend grace and beauty to your words. Flourishes are an opportunity to loosen your grip and add a bit of personal style to your brush lettering. Join type designer Laura Worthington for this class

Brush Lettering is a fun, analog activity that can be applied to personal and professional projects. Put a personal touch on your brand, and evoke a playful spirit without changing the words themselves. In this class, type designer Laura Worthington covers the tools and techniques you need to get started brush lettering.

Beauty is in the details and Alien Skin helps acclaimed glamour photographer Sue Bryce bring those details to life. Alien Skin helps photographers enhance their work with photo effects inspired by film. Learn how Sue uses Alien Skin to complement her work.

Alien Skin allows you to create gorgeous digital images with an analog soul. Learn how Alien Skin can enrich your photography with demonstrations from Felix Kunze. Felix uses Alien Skin to preserve the details in his portraiture and this segment will show you how to integrate Alien Skin into your post-production workflow, just like Felix.

Join Sony Artisan of Imagery Me Ra Koh for a photography course on breaking through creative barriers. In this creativeLIVE course, Me Ra outlines her signature "10 Stages of Growth for a Portrait Photographer." This comprehensive guide is designed to highlight the different phases of a photographer's journey andoutline the various challenges each photographer faces during their professional career.

There are lots of ways to use Photoshop – some are effective and some are...not so much. Are you ready to explore how you could be using Photoshop faster, better, and smarter? In Break Bad Photoshop Habits, Dave Cross reveals the typical bad habits that hold Photoshop users back. You’ll learn how to work with images non-destructively and how to avoid erasing, merging, and flattening. If you’re ready to take your image editing to the next level, this is the course for you.

A great brand is the culmination of strategic thought, experience, and a little magic. It all results in a story that creates brand fans. A logo, a name and identity are starting points, but by themselves don’t create successful brands. Learn what it takes to build a lasting and meaningful brand in Branding Essentials for Designers with Stanley Hainsworth.

Every small business owner shares two common goals: increasing sales and marketing more effectively. One of the most powerful ways to achieve these goals is to define and tell the story of who you are as a creator. That story is your brand, and a strong understanding of how to tell that story to your customers will take your business to new heights.

Zippers add sophistication to your handmade projects, but they don’t have to add complication. Learn an easy way to work with zippers in Box Zip Bags with Shaerie Mead. Shaerie has been making sewing simple for students at Sew L.A. since 2005. In this beginner-friendly class, she’ll show you how to make a travel bag – the easy way.