Lectures one and two discuss how under and oversupply of properties in the real estate market influence the demand for real estate photography services. You will also learn how to define your market and understand how to establish your share of the market.

Client Profile

Lecture three covers, in detail, how to develop a strong understanding of your client profile and how their budget, values, and personal and company values affect their decision to use your services.

Market Research & Testing

Market research and testing are explained in lectures 4 and 5, where you will learn how to develop a market research survey, test your photography services, and perform a competitive analysis using the template provided.

Service Development & Pricing Strategy

Lectures 6 and 7 will explain how to develop your service offering and establish your pricing strategy using the resources collected in the previous lecture.

An overview of how to develop your portfolio is covered in lecture eight along with how to present your images to potential clients through a website for your business.

Digital & Direct Marketing Strategies

A comprehensive list of digital and direct marketing strategies are provided in lectures 9 and 10 to assist you in reaching out to potential clients for your business.

Business Structure & Finance

Lecture 11 provides an overview of how to set up your business structure, and in Lecture 12 you will be provided tips on funding your business, in addition to a brief overview of the financial components needed to complete the financial plan templates.

Business Opportunities

The final part of the course outlines potential opportunities to explore after your business is established, such as hiring staff and contractors, new product development, and business acquisitions.