Did You Know You Have Just Ten Seconds to Captivate Your Audience?

How can engage your audience within those critical first ten seconds? In this class, you'll learn engaging content creation techniques, based on motivation theory, that make those crucial moments count to captivate your audience. We'll cover how to design attention-grabbing intros that work for online classes, Youtube videos, blogs, and social media content. Whether you’re an educator focused on instructional design, a content marketer trying to increase audience engagement, or a storyteller aiming to connect with your viewers, this class will equip you with practical motivation techniques to create impactful content that keeps your audience hooked from start to finish.

This is the first class in a series designed to transform instructional design principles into engaging content across multiple platforms, including YouTube videos, TikTok and Instagram Reels, blogs, online classes, and marketing campaigns. In this class, you’ll discover how to build on motivation theory—including Maslow's Hierarchy of Needs and the power of finding the intrinsic motivation of your audience. These insights will help you create content that resonates deeply, sparks curiosity, and keeps your target audience engaged.

Drawing from over 20 years of teaching experience, this series shares timeless techniques for crafting content that truly connects. Learn how to harness strategies like motivation, action, integration, and repetition to create captivating content, whether you’re developing an online class, educational video's, blog post, or marketing campaign. In an age of shrinking attention spans, this class will equip you with the tools to immediately hook your audience and maintain their interest throughout.