What you'll learn

Set out clear video marketing objectives with an audience in mind

Plan well crafted professional video content that will serve a purpose

Understand filming techniques and what video gear they need to film

Learn AI content creation tools to produce AI images and videos in seconds

Requirements

None

Description

The 10 Day Video Marketing Masterclass is for anyone who wants to produce professional video content to serve their marketing goals, using just their phone!You will get over 10 HOURS of expert lead sessions that ensures you are covered from idea generation all the way to using analytics and the latest AI tools to create marketing content.Who Are We?Shoot Business is a full service media agency that has been helping Marketers for over 10 years!Today the barrier to entry for professional video content is lower than EVER.But why isn't everyone filming amazing videos?It's because there is still a gap in knowledge…And that's why we've launched the Video Marketing Masterclass, giving you a decade of our learning into 10 Days of quick comprehensive online lessons.This is our solution for those of you who know they need high quality content to generate leads, create demand, increase awareness and educate your audience, but are tight on time, budget and video production knowledge.This is our field so let us guide you.Do I need expensive equipment to start creating marketing videos? No, you don't need expensive equipment to start. Many high-quality marketing videos can be produced using smartphones. We focus on teaching you how to maximise the potential of the tools you already have, ensuring your videos are professional without breaking the bank.

Overview

Section 1: Introduction

Lecture 1 Welcome!

Section 2: DAY 1 - Goals & Audience ?

Lecture 2 Setting Your Goals & Defining Your Audience

Lecture 3 The 5Es Framework

Lecture 4 EDUCATE: Your Audience

Lecture 5 ENGAGE: Your Audience

Lecture 6 EMPOWER: Your Audience

Lecture 7 EXCITE: Your Audience

Section 3: DAY 2 - Envisioning Your Video

Lecture 8 20 Successful Video Types

Section 4: DAY 3 - Storytelling ?

Lecture 9 3 Foundational Storytelling Techniques

Lecture 10 Corporate Storytelling frameworks

Section 5: DAY 4 - Pre-Production ?

Lecture 11 What Even is Pre-Production?

Lecture 12 Scripting Word-for-Word

Lecture 13 Storyboarding Content Ideas

Lecture 14 Creating Your Shot-List

Section 6: DAY 5 - Introduction to Gear ?

Lecture 15 Introduction & Gear Overview ?

Lecture 16 Audio Equipment Overview ?

Lecture 17 Using Your Phone's Lenses

Lecture 18 Lighting Equipment Overview ?

Section 7: DAY 6 - Framing & Composition

Lecture 19 Finding Your Filming Location

Lecture 20 Essentials of Framing

Lecture 21 Where to Place Your Subject

Lecture 22 Using a Gimbal to Film Yourself

Lecture 23 Equipment Overview for Framing: Tripods

Lecture 24 This App Will Make Your Life Easier - Filmic Pro

Lecture 25 DJI Osmo Mobile - Handheld Stabiliser

Section 8: DAY 7 - Lighting ⚡️

Lecture 26 Introduction to Lighting

Lecture 27 Using Natural Light (0 Budget Option)

Lecture 28 Introduction to 3-Point Lighting

Lecture 29 Colour Temperature Explanation

Lecture 30 Simple 2-Point Lighting Setup & Demonstration

Lecture 31 Simple 3-Point Lighting Setup & Demonstration

Lecture 32 Lighting Equipment Showcase

Lecture 33 Professional Lighting Equipment Options

Lecture 34 Day 7 Lighting Task!

Section 9: DAY 8 - Audio ?

Lecture 35 Introduction to Sound

Lecture 36 Enhancing Audio With a Top Mic

Lecture 37 Using Clip Mics (Best Option)

Lecture 38 How to Monitor Phone Audio

Lecture 39 Recap of Method Choices

Lecture 40 Clip Mic Setup & Demonstration

Section 10: DAY 9 - Introduction to Editing

Lecture 41 Editing Overview

Section 11: DAY 9 - Mobile Editing Walkthrough - CapCut

Lecture 42 Introduction to CapCut

Lecture 43 Beginning the Editing Journey

Lecture 44 Importing & Organising

Lecture 45 Adding Stabilization

Lecture 46 Adding Transitions

Lecture 47 Auto Captions & Text

Lecture 48 Adding & Editing Audio

Lecture 49 Lighting & Colouring

Lecture 50 Overlay Footage & Stickers

Lecture 51 Adding Slow-Mo

Lecture 52 Exporting Your Edits

Lecture 53 CapCut Conclusion

Section 12: DAY 10 - Measuring Success

Lecture 54 Using Analytics Tools

Lecture 55 Leveraging Your Analytics

Lecture 56 Why Viewers Drop-off

Lecture 57 Using Feedback for Success

People who need to create video marketing content themselves on their phone,Content creators,Marketers,Entrepreneurs,People who need to build demand