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Lynda - Live Video Streaming: Essential Skills

Lynda - Live Video Streaming: Essential Skills
MP4 | Video: 720p | Duration: 1:07:07 | English | Subtitles: VTT | 563.2 MB

 
Learn the basics of live video streaming for marketing, advertising, and communication. John Dudley provides live webcasting solutions for some of the world's leading brands and causes via his DC Webcasting service. In this course, he shares his expertise with you. He covers solutions ranging from commonplace consumer technology to integrating professional video, sound, and back-end content delivery solutions. The goal of this course is to help you understand the wide range of streaming options available—including live, simulated live, and on-demand streaming—and help you make smart video production, IT, and CDN decisions.


Topics include:

  • What webcasting is and what it's not
  • Determining if live streaming is a good investment of time and resources
  • Defining consumer, prosumer, and enterprise webcasting
  • What's a CDN? The basics of content delivery networks
  • Production equipment, hardware, and software
  • Front- and back-end roles and responsibilities
  • Integrating an on-demand content strategy
  • Measuring impact: Using analytics to develop actionable insights for the future

 

Lynda - Live Video Streaming: Essential Skills


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