This is an 8 session video course packed with over 10 years of insight about starting and growing a legitimate wedding photography business. These clear, organized, info-packed sessions will help build a strong foundation towards a full time career in wedding photography. Session One – Branding How to make and use your brand on everything from your logo to your communication How to dial in a consistent editing and shooting style Session Two – Customer Relations How I conduct a client meeting that converts every time What to bring to a client meeting and how to follow up to create value for your customer Session Three – Website + SEO Basics How to set up a clear, effective web page that your customer will connect with SEO basics that get your page discovered by new customers Session Four – Marketing Foundations My efficient workflow for batch posting on social media with short cuts to save you time How I objectively track leads and conversion to know when to spend on marketing Session Five – Finance + Legal My cashflow system for organizing funds for taxes, expenses, profits, and more Legal steps you need to set up and implement (including contracts) to do things “legit” Session Six – My Workflow My 5 step lead workflow to discover the customers that are right for you My 10 step wedding customer workflow to build authentic connections Session Seven – Posing + Lighting My script of go-to poses (for every body type) that work for you during your wedding The setup you need to balance off-camera flash with ambient light both day and night Session Eight – Gear + When To Use It My entire wedding day timeline with lenses used and flash placement List (with Amazon links!) of everything you need to get started shooting more professionally *BONUS SESSION* Pricing and Packages for Wedding Photographers Discuss strategies with setting prices, figure out what exactly you need to be making to be “full time” with my free finance planning tool. Preview an OBJECTIVE way to know when to adjust your prices up or down based on how many customers you convert to clients.
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