Anyone a bit overwhelmed by how many different modifier options there are on the market?  Let’s face it, there are aspects of the photographic process that seem to be a mystery and lighting is one of them. The question is, how do we make sense of it all?  It's time to figure it all out!

Joel believes that if all we do is approach lighting from a technical process, the best you will end up with is a bunch of lighting ratios, schematics and the ability to hold a flash-meter. What we all want is to create killer images that have impact. This is why we must approach the photographic process from a creative artistic perspective. Yes, there are technical aspects to the process, but the foundation is built on something much greater, the ability to think like an artist and use the greatest tool of all, the creative mind.  After Joel takes you though how to choose the right modifier, there is no lighting technique on the planet that you can't replicate.