Advertising on social media platforms like Instagram has become a vital part of many companies’ marketing strategies, but there’s a world of difference between hastily placing an ad and advertising effectively. In this course, marketing expert Anson Alexander explains how to create engaging content for Instagram advertising, demonstrating how to build a campaign and how to leverage Facebook Ads Manager along the way. Anson goes over the types of content you can use to advertise on Instagram and then shows how to create, upload, and format ads. He shows you different tools and demonstrates how to target specific audiences, implement a budget, and run scheduled campaigns. Anson discusses ad sets and placement configuration, as well as how to use Instagram Stories and Instant Experience ads to improve your marketing and increase your user engagement. He also covers analytics, so you can discover how to adjust your advertising efforts based on performance information.