At the beginning of this course, we have an entire module dedicated to Custom Audiences.You’ll learn what they are and why Custom Audiences are so useful.
Next, you’ll tackle retargeting - the latest trend in digital marketing. You’ll discover retargeting strategies covering how to reach out to your website visitors. Then, we’ll cover an advanced feature called Lookalike Audiences. I’ll show you how to turn Facebook users into customers and how to set up ads to reach out to these people. By the end of this course, you'll be ready to deploy Facebook targeting strategies and create efficient campaigns. More info - https://www.skillshare.com/classes/Facebook-Marketing-Targeting-Strategies-Step-By-Step-Guide/122043013 
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