Join 5 000+ happy students. Get more customers with FACEBOOK Lead Ads Now! Lead ads can help make it easy for your customers and potential customers to connect with your business. When a person clicks your lead ad on Facebook or Instagram, they'll see a form that's already filled with the contact details they've opted to share on Facebook, such as their name and email address.

You can follow up with your leads by downloading them from your Page, or receive them automatically by integrating your email or CRM tool.

Ways to use Facebook Lead Ads

Here are some ways you might consider using lead ads to grow your business: 

Grow your email list

Get more sign-ups for your newsletter or other email marketing, and follow up with helpful resources.

Learn more about your customers

Ask your customers about their preferences and interests so you can offer them the best experience.

Offer coupons and promotions

Showcase deals, coupons or discounts to grow interest in your product or service.

Schedule appointments

Offer your customers a quick and easy way to schedule appointments or meetings.

What you need to get started

When you create your first lead ad, you'll set up the ad and the lead form in the same step. Here's what you'll need to have ready to successfully create a lead ad:

The text and image (or video) for your ad

Lead ads have the same text and image requirements as link ads. You can use a single image, multiple images or a video in your ad.

A list of the questions to ask in your lead form

Choose from a number of default fields such as email address and phone number, or create your own custom questions.

A link to the privacy policy for your business

We require all advertisers who create lead ads to have a privacy policy on their business' website. We'll ask you to include a link to this privacy policy when you create your lead ad.

Info to include on a welcome screen (optional)

You can include additional information on a welcome screen, which appears before your form. We recommend testing the welcome screen to see if it helps increase your lead quality.

Collect email sign-ups

Lead ads can help you get more subscribers to your newsletters and email marketing. That way you can stay in touch by providing updates on new products or services, announcing upcoming promotions or sharing other details about your business. See how The Royal Danish Theatre used lead ads to attract 47% of its newsletter subscribers.