Morgan Sutton, director of operations at Sue B Zimmerman Enterprise, is well-versed in the fine art of creating effective and engaging ads for Instagram. She’ll walk you through the process of translating your specific business goals into a paid ad strategy that delivers traffic, leads and sales.

In this class, you’ll learn how to:

• Research your ideal target audience.
• Create ads within your Instagram app.
• Come up with a unique ad style that yields results.
• Analyze the effectiveness of your ads.
• Ensure your ads are in keeping with your brand.