Lynda - Advertising on Instagram
English | 57m | Video: 720p | 130 MB

In this course, marketing expert Anson Alexander explains how advertising works on Instagram and how Facebook Ads Manager works. Anson goes over the types of content you can use to advertise on Instagram and then shows how to create, upload, and format ads.

He demonstrates how to target specific audiences, implement a budget, and run scheduled campaigns. He also covers analytics so you can discover how to adjust your advertising efforts based on performance information you find in analytics reports.

Topics include:
* Using Instagram for Business
* Creating an Instagram business profile
* Using Facebook Ads Manager
* Creating and formatting ads
* Content specifications
* Creating a campaign
* Targeting ads
* Budgeting and scheduling campaigns