
Learn commercial editing techniques that help sell your product and leave a lasting impression. Understand the “why” behind editorial decisions and how they support or detract from the message.
We show you where to begin; with a solid script and theme. After looking at a first pass of the edit, Abba and Steve break it down and point out where the commercial can be improved; honing it so the audience clearly understands what the story and the product are about, and how the product can help solve their problem. Here are a few of the questions this tutorial addresses: Apply techniques that make your marketing more effective. Utilize the power of visual storytelling to sell ideas in ways that words are not able. Home Page - http://www.rippletraining.com/products/final-cut-pro/commercial-editing-techniques/
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