We show you where to begin; with a solid script and theme. After looking at a first pass of the edit, Abba and Steve break it down and point out where the commercial can be improved; honing it so the audience clearly understands what the story and the product are about, and how the product can help solve their problem.

Here are a few of the questions this tutorial addresses:

• Where is the best place to start when creating a commercial?
• How do I know if my commercial is effective?
• How do I create stronger conflict and resolution?
• How do I ensure my message isn’t being lost?
• Whose story is this anyway?
• How do I create a stronger emotional payoff?

Apply techniques that make your marketing more effective. Utilize the power of visual storytelling to sell ideas in ways that words are not able.

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