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Lynda - Ideation for Marketers

Lynda - Ideation for Marketers
MP4 | Video: 720p | Duration: 49:03 | English | Subtitles: VTT | 325.2 MB


How do you keep your marketing fresh—generating new ideas and approaches to keep your audience engaged? In this course, marketing expert Brad Batesole shares ideation techniques you can use to elevate individual and team ideation sessions. He starts by defining ideation, describing how it works, and providing some basics on how to run a successful brainstorming session. Then, he walks you through more than a dozen ideation techniques, including mind mapping, storyboarding, card sorting, and more. By the end of this course, you and your team will be equipped with the tools to generate fresh and compelling marketing ideas.


Topics include:

  • Brainstorming techniques
  • Conducting brainstorming sessions
  • Mind mapping ideas
  • Forced ranking
  • Storyboarding
  • Card sorting
  • Asking tough questions
  • Reverse brainstorming
  • Stages of problem-solving

 

Lynda - Ideation for Marketers


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