Lynda - Advertising on YouTube
Size: 147 MB | Duration: 1h 17m | Video: AVC (.mp4) 1280x800 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English
In this course, marketing expert Anson Alexander shows you how advertising works on YouTube. Anson demonstrates how to upload videos, create campaigns, set a budget, and target the right audience using Google AdWords. He explains how to create ad groups and target users by demographics. He also shows you how to measure the performance of your video content and then make adjustments based on the analytics.
Topics include:
* Uploading a video to YouTube
* Using Google AdWords
* Creating engaging video ads
* Create a new campaign
* Scheduling ads
* Creating an ad group
* Configuring biddings
* Targeting by demographics
* Creating and managing ads
* Adjusting ads based on analytics
* Tracking conversions
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