Level: Beginner | Audio: Portuguese | Subtitles: Portuguese, Spanish, English, German, French, Italian, Polish, Dutch

https://www.domestika.org/en/courses/2511-client-centered-brand-strategy

Learn to understand consumers in order to develop a strategy that builds real and lasting relationships with a brand

¨A successful brand strategy is not just about understanding the challenges, strengths and weaknesses of a business; it also means finding out who the brand wants to relate to and what these people's desires, pains and needs are.¨, says strategist Thiago Delfino. After helping drive the growth of brands such as Apple, Microsoft, Nike, YouTube, Coca-Cola, Bradesco, Itaú and Uber, Thiago will teach, in this online course, how to develop a strategy that creates real bonds with customers. For this, the professor will present concepts, tools and methodologies to understand how people act when consuming products and services. It will also explain how to respond to this consumer information with marketing actions. Build strategies and strengthen small or big brands!