Published 3/2023MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHzLanguage: English | Size: 1.93 GB | Duration: 1h 38m
Beat the Competition and Grow your Profits What you'll learn Grow Your Profits Faster Than Competitors Advertise Effectively to Chag Consumer Needs Save Money on Marketing Costs Create Profitable Pricing Strats Marketing Strats to Grow Your Brand in Recessions Thrive Through the Trials of a Recession and Inflation Requirements A basic understanding of marketing principles Description ONLY 9% of companies grow during a recession and I'm going to show you how to be one of them.Do you want to...GROW your profits and protect your marketing budgets?OPTIMISE your marketing budget to be more effective and efficient?WIN against the competition and recover faster post recession?ADAPT to the chag needs of consumers and customers?PROTECT your marketing job as companies look to reduce costs?Consumer shopping habits have already changed and if you haven't adapted your marketing accordingly, you're already behind. But don't worry! I'll show you how to catch up to the competition, protect yourself against further behaviour changes and emerge from the recession in a stronger, more profitable position than you went into it. Whether you're a product or service based business, selling directly to consumers or B2B (or both!), dealing with luxury products or everyday essentials - this course contains scalable information you need to know. Taking learnings from world-renowned marketing experts, data scientists and consumer research reports. This course is full of practical advice for a fast-track to a strong marketing plan which will weather the storms ahead.If you want to not just survive the next few years but truly thrive - now is the to take action! Overview Section 1: Market Orientation: What's Happening?! Lecture 1 Introduction Lecture 2 Recession Vs Inflation Lecture 3 Consumer Insights Lecture 4 Global Macro Trends Lecture 5 Why You Shouldn't Cut Marketing Budgets Section 2: Product Lecture 6 Introduction Lecture 7 Industries in Recessions Lecture 8 God Save Gross Ma Lecture 9 To Innovate or Not? Section 3: Price Lecture 10 Introduction Lecture 11 Reasons to Take a Price Hike Lecture 12 The Perils of Promotions Lecture 13 Drop Your Prices Like its...Your Positioning Lecture 14 Pricing Which Wins in Recessions Section 4: Promotion Lecture 15 Introduction Lecture 16 Protect Your Future Lecture 17 Ways to Drive Value Over Price Lecture 18 Tailoring Consumer Trends to You Section 5: Place Lecture 19 Introduction Lecture 20 Top Tips for Suppliers & Sellers Lecture 21 How to Win in Bricks & Mortar Lecture 22 How to Win in E-Commerce Section 6: EXTRA: Course Recap Lecture 23 Recap and Rder of Learnings Anyone Involved in Marketing a Brand/Product of any size HomePage:
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