Avoid the biggest explainer video mistakes. Produce a compelling video. Convert more viewers. Increase your sales.

Startups have made upwards of $50M in a few days from the simple act of adding a homepage explainer video.

But not all product videos are created equal. As companies discover the potential of this medium, it's more important than ever to stand out and leave a lasting impression on your audience.

You might be a founder, entrepreneur, marketer, or another role. Regardless, sinking time and money into a mediocre explainer in unthinkable. All the same, too many companies put out costly vids that fail to produce results.

So how do you create something memorable?

How do you make sure your video will convert?

How do you find the right balance between quality and cost?

How do you pick the right technique?

How do you select the right producer?